Digital Marketing Agreement

Here's why you need my Digital Marketing Agreement Template:

• For both individual marketers and agencies: This Digital Marketing Agreement can be used by solopreneurs and marketing agencies with additional clauses to insert for agencies.

• Clear scoping terms: Clear terms for all types of digital marketing services so that you don't have to fill in the blank yourself, such as for organic social media campaigns, paid advertising on social media, Google Ads, or other (pay-per-click or other) advertising, SEO, email campaigns, blog posts, landing pages, influencer/affiliate marketing campaigns or any other type of digital marketing.

• Transparent process: Transparent terms on when you start, when you will deliver the report, your reporting metrics, and clear boundaries on when consultations will take place and the maximum duration. That way, workflow and boundaries are clear to your client, and your energy is protected.

• Optional approval: This Digital Marketing Agreement contain options to:

  • have the marketing materials you create for the client approved by the client first, or

  • not need any approval from the client at all for any of the marketing materials you create so that you have free rein in your creativity. 

• Flexibility to adjust your strategy: In the digital marketing landscape, you need to be flexible with your strategy and methods. This template gives you all the power to adjust your strategy to optimise the results for your clients.

• Always get paid: This digital marketing agreement requires your clients to pay in advance so that you are always assured of being paid.

• For both short-term & long-term projects: If you just have a one-off project, the agreement allows you to charge one lump sum fee. This template also contains options for ongoing projects on a monthly basis or for an indefinite period with monthly fees.

• (Optional) flexible advertising budget: If you provide paid advertising services, this template includes the option to include an advertising budget so that:

  • you and the client are on the same page about the budget the client will make available for advertising, which can be adjusted whenever you both agree so that you both remain flexible,

  • your client commits to that budget, and

  • it is clear when the client must make the budget available so that you can work your magic.

• Worldwide protection: Includes legal wording that protects you against marketing and advertising laws in other countries so you can do business globally while being fully protected.

Level up your digital marketing collaborations. Protect your business, money and energy AND contract with clients all over the world with this Digital Marketing Agreement!

Want to learn more about what you need in a Digital Marketing Agreement?

Find out about the crucial terms included in this digital marketing agreement in this blog post about the 7 Must-Haves for Your Social Media Marketing Contract Template.

Who can use the Digital Marketing Agreement?

This agreement can be used by any digital marketer or agency that provides any kind of digital marketing services, including the following:

• Organic social media campaigns

• Paid social media advertising campaigns

• Advertising on Google (Google Ads)

• Pay-per-click advertising

• Search engine optimisation (SEO)

• Blog posts

• Email campaigns

• Newsletters

• Mobile marketing campaigns

• Giveaways and contests

• Promotional offers

• Online banners

• Landing pages

• Affiliate marketing campaigns

• Influencer marketing campaigns

This agreement can NOT be used for social media management. For social media management, you need a Social Media Management Agreement, which you can find on this page of my contract shop.